You're not buying leads. You're renting, and the rent never stops.
The phrase trades use for it is renting. It describes the economics exactly, and it explains why the spend never stops.
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News, guides and updates from the hailera team.
You answer the same question forty times a week. Which five?
It is not the hard questions that eat the day. It is the parking, the hours, the deposit and whether you cover that postcode.
An assistant that says "I don't know" beats one that guesses.
The difference between useful and infuriating is entirely upstream of the chat window. It is about what you wrote down first.
Your website answers five questions. Customers have fifty.
Every site has a services page, a contact form and an about section. Almost none of them answer what people actually phone up to ask.
Ten menus to find the "talk to a human" button.
Every customer has been trapped by one of these. Knowing exactly where automation should step aside is the whole design question.
Seven chats in six months. Sometimes the answer is don't buy one.
Sometimes the honest answer is that nobody was going to ask. Here is how to tell before you pay for one.
"I steer my clients away from chatbots." They're right.
A consultant's advice to their own clients, and why arguing with it is the wrong move.
Website chatbots failed. The people who installed them say why.
The people who installed them are the ones warning you off. Their reasons are good, and they point at what the replacement has to do differently.
Every article says a missed call costs $1,200. Nobody knows why.
Every article on this quotes the same figure and none of them can tell you where it came from. Work it out from your own numbers instead.